A NEXI intelligence Sentiment and cultural research

Spectra — synthetic research panels with a verifiable trail

Sentiment and culture. Synthetic panels with a verifiable trail.

§ 01What Spectra is

A research instrument, built to be cited.

Spectra is for the reviewer who checks the work — not the one who takes it on trust.

See the offers
Receipt · Spectra study
Studystudy://spectra/cultural-values
Marketsup to 50 · synthetic respondents
Resultsha256:7c4e2a91…d3f8
Steps14 · chained
Trailhash-chained · tamper-evident
✓ Verified tamper-evident per study
01 Synthetic panelsOne study runs across many markets and demographic segments at once — synthetic respondents, not a recruited panel, with demographic priors anchored on World Values Survey (wave 7) data.
02 Cross-model agreementCross-model agreement is scored with Jensen–Shannon divergence — a reliability signal for questions put to more than one provider.
03 Cultural validationEach finding clears eight validation walls — cultural, contextual and disclosure — backed by a country-indexed structured knowledge base, before it ships.
04 Market-Readiness IndexMarkets ranked on cultural, economic, regulatory and sentiment readiness — one comparable score.
05 A proof chain per studyEvery step is hash-chained into a tamper-evident trail — what was run, in what order, and what each step produced.
ConsoleInteractive demo

Run a synthetic panel.

nexi-spectra // panel // brand-concept Interactive demo

Interactive demo — the statistics (bootstrap confidence intervals, Cohen’s d effect size, weighted eight-wall aggregation) are computed in your browser; the synthetic cohort and the cultural signals are a seeded simulation. A cross-sectional read of sentiment across markets, not a forecast.

Stimulus
Panel composition
9
25 to 44
62% urban
400 / cell
Regions
Sentiment read Idle
Overall distribution 95% confidence interval
Positive Neutral Negative
Emotion breakdown bar · CI whisker
Per-region read
Panel segments
Cultural layer

Run the panel to surface cultural, contextual and disclosure signals.

Segments polled0 Mean agreement CI width Markets9
§ 02Who it is for

For buyers whose claims face outside review.

01 AI labs Discipline for model evaluations — pre-registration and confidence intervals brought to your own eval design.
02 Regulated technology Audit-ready research a compliance team and outside counsel can read end to end.
03 Category leaders A pre-registered benchmark on your category — the reference your market ends up citing.
04 Policy and research Cross-national cultural-values work, built to survive peer review.
§ 03The discipline

Three rules the field has not adopted.

Adopting them means shipping more failures. Spectra ships them anyway.

01 No claim without pre-registrationWe pre-register your hypothesis and gate — committed and hash-stamped — before we run your study.
02 No number without a confidence intervalYour study ships with bootstrap confidence intervals on every quantitative reading. No false precision.
03 No failure quietly droppedWe log every run, passing and failing, and publish our methodology — retractions included.
§ 04Perimeter

Honest about what it will and will not take on.

In scopeWhere Spectra runs
01 Pre-registered brand and concept benchmarking
02 Cross-market cultural-values research
03 Pre-launch concept screening with a bounded go or no-go
Out of scopeWhere it declines
01 Forecasting and launch-performance prediction — that is Horizon
02 Any number shipped without a confidence interval
03 General-purpose survey pretesting
§ 05Offers and terms

Two doors. A study you can buy, a Standing you are brought to.

The Signal Audit is a fixed-scope study with a public price. A Spectra Standing is the recurring relationship — by introduction, priced to you, never to a list.

The offersTwo doors, plus enterprise
01 Signal Audit A pre-registered synthetic-panel study of one question or concept — benchmark-validated and sealed with a proof chain. Public checkout. ≈ $25KCheckout →
02 Spectra StandingSTANDING The operated, recurring relationship — ongoing studies on operated panels, and the roadmap that re-validates them as frontier models change. The Audit credits in full toward year one. By introduction
03 Enterprise Multi-market or sovereign panels, custom scope beyond a Standing. Request a quote
What a Standing holdsHeld for Principals
01 The held rateA recurring annual rate on defined scope, held for a bounded term, then a bounded step. Expansion is metered above the base.
02 A voice in the methodologyDirect roadmap input with the people building Spectra. The Principal is consulted; NEXI decides. Influence, never authorship.
03 The mark and a referenceA named, mutually approved reference, and the right to carry the NEXI verification mark.
04 First access, namedFirst production access the day Spectra graduates, and a Principal designation, named with your consent.
Why a Standing recursThe ongoing value
01 A study is valid for the models it ran onA synthetic panel mirrors real survey data through the frontier models behind it. When those models change, that correspondence can drift — and a one-shot study cannot flag it.
02 Re-validation is the layer a Standing fundsThe recurring product re-runs your study against current models and refreshed ground truth, and re-issues its validity stamp. It is being built; a Standing funds it and is first to it.
03 The methodology is open; the operated panel is notProvenance standards and pre-registration templates are published. A Standing is the operated panel and the re-validation built on it.
The fine printRead before you sign
01 Build stateSpectra runs today as a research instrument — validated synthetic panels, cross-market study, tamper-evident proof chain. Per-study model-version pinning, hypothesis pre-registration, confidence-interval reporting and re-validation are in development.
02 Open and paidThe methodology is published open — the provenance and comparison standards, the pre-registration templates. A Standing is the operated panel and the re-validation built on it.
03 Ground truthPanels are validated in a controlled benchmark against real survey data (World Values Survey Wave 7). That is a benchmark result, not a production accuracy guarantee.
04 The rateThe Audit price is fixed and public. The Standing rate is quoted per account against modeled value, held for a bounded term, and never published. Earlier accounts hold the lower rate.
05 Scope of the workSpectra reads sentiment and culture. It does not forecast launch performance — that is Horizon — and ships no number without a confidence interval.

Rates follow NEXI’s Verify Value Model — modeled value, a pricing estimate, never a discount. Methodology, models and the standard stay NEXI’s sole property. Enquiries: hello@nexiverify.com.

§ 06The family

Spectra is one of three.

§ 07Questions

Common questions about synthetic research.

01 What is Spectra?Spectra is NEXI’s sentiment and cultural-intelligence product. It runs synthetic research panels — model-simulated respondent studies — and seals each study with a tamper-evident proof chain.
02 What is a synthetic panel?A synthetic panel uses AI models to simulate how defined audiences would respond to a question or concept, in place of or alongside a traditional recruited survey panel.
03 How does Spectra make synthetic research trustworthy?Spectra scores cross-model agreement, validates findings on cultural and contextual dimensions, and seals every study in a hash-chained proof trail anyone can re-check.
04 Who uses synthetic panels?Teams testing concepts, messaging or market fit who need fast results — and need those results to survive outside scrutiny.

Spectra is forming its first Series.

By introduction. The Series is named when it closes, never counted down in public.

Request an introduction

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